360Fashion Blog
The Nina Maya Magazine looks wesome on the iPhone!
It was thrilling to work with Nina so closely and see her process. First, she actually created the magazine on paper, by cutting out little squares with the concept on it. So crazy. It was like a physical magazine. Then from there we worked on the concept in digital and changed certain things and expanded the ideas she had made on paper.
It was so funny to watch her do PS3 Photoshop because she knew things that I did not know about, shortcuts, and ways of getting the same effect I would have done it differently and used different tools. Very funny. We both did not like how now in PS3 it opens the photos in tabs instead of individual windows. It was very tedious to click the tabs and I could not work as fast and arrange the photos on the screen. They were stuck together. I wish I knew how to get that view back, Adobe. None the less, at the end it was so funny: I'd do a task, then Nina would take over and complete the task because I didn't have the brain power. Then she would not know how to do an effect and I would take over the computer again and do the effect. At the end end, it was like musical chairs.
The other thing that happened is that suddenly when we were testing it, Vodafone shut off her service -- no 3G service suddenly for anyone in the room with Vodafone. I have noticed that another time with Telstra when they shut off my friend's phone system. My other friend Bill, who cut my hair, his Bigpond internet service got stopped cuz he didnt pay the bill, and now he has to not only pay the 35 dollars that he slipped, but a 200$ reconnection fee! For me to recharge my OPTUS prepaid card online with a credit card, it took me 3 weeks to finally get the OPTUS page to load. I had to call their customer service so many times, clear the cache, kill my history, oh it was a run around like you never saw. Why would I put all that effort to pay with a credit card? Because then I get 1400 free text messages as a bonus. Was it worth it? Only to be able to email the Mobile Magazines around to everyone!
Read this entry on Anina.net.
Kicking some butt with the downloads is 360Fashion Magazines. Wow! Only after 3 weeks and no promotion till now.
Read this entry on Anina.net.
Today was a glasses casting for an Australian Brand. I wore my glasses and really loved their styles. I had to go to a totally new area that reminded me of old street area in London crossed with Tribecca in New York. Very desolate and cool.
Read this entry on Anina.net.
I can appreciate the textures of the fabric which Mada used to underline the idea of snake skin and the elegant twist on raincoats. It is quit rare to see some designer raincoats while it should be unmissable in a rainy country like Holland! Designers usually stick to the regular wardrobe and overlook special needs items. I think that Mada set a clever move by designing these coats and I hope that they will be as much appreciated by her clients.
The show was styled by Sonny Groo, founder and editor of MYKROMAG, who is famous for the use of black. I believe he did a very good job on this show and highlighted the strong points of the collection in stead of letting them dissapear in the blackness. The overall look of the girls is very classy and elegant, which fits Mada's designs very well. I hope that both of them have a bright future in Dutch fashion because it can seriously use some elegance...
P.S. I have to say that I love the Mada van Gaans (goody)bag which I got as a present for visiting the show. It is made of grey felt with black fake leather straps and has the elegant Mada van Gaans logo printed on top. Just the right size for my laptop.
Today on my casting i really dressed up in a strapless dress with my hair square and I hope i got that job! Www.aninadressup.com
Read this entry on Anina.net.
Really amazing exhibition on Tibet Buddhism in the Bondi Pavilion, Bondi Beach. The monks are giving lectures, speeches, and even tantric meditations. The most interesting was the meditation of course and the sand mandala. At the end of all that work, they open the doors and let the wind carry it away.
Read this entry on Anina.net.
Today was not a bathing suit day in Bondi. I was up early talking to USA and London fixing bugs. Then off to see a venue because I'm MC (you will hear about it soon) for a lingerie fashion show in March. Then to a casting which was great and over to meet Nina Maya to complete her new mobile magazine. Check it out! It rocks!
Read this entry on Anina.net.






Live large, ladies. YSL pre-fall celebrates good fortune. Courtly manners, graciousness, wit and charm rule as Stefano Pilati cheerfully hearkens to the era of Irving Penn. Sunny Harnett, Lisa Fonssagrives-Penn and Jean Pachett seem to possess the self-certainty that comes with style and steady nerves. Stand out. Be conspicuous. Make yourself a magnet by appearing larger, more colorful and more mysterious.
Tony Newitt is my favourite photographer @ AIFW because he’s always up for a chat and had a lot of interesting stories to share. Recently he was so kind to offer us his pictures for 360Fashion blog about AIFW. Which made it possible to keep you guys updated on the Dutch fashion with good quality pictures. Thank you very much Tony, we wish you all the best!
Last year’s video, however it’s still relevant. DJ Joost van Bellen does the music for a lot of shows at the AIFW each season. I was fortunate enough to catch him for an interview last winter. Enjoy!







Vogue UK by Mario Testino, Vogue Autrailia by Nicole Bentley









Albert Maysles (top right) has been sporting a pair of classic thick black shades for decades. You can pick up your pair of Maysles shades or readers by Barton Perriera at Barneys New York or MOSCOT, an eyewear intstitution around since 1915. The salesroom is full of vintage style frames, an insider spot to shop for new eyewear. Locations on 118 Orchard Street and 69 W. 14th St. www.moscot.com
Albery Maylses films include: What's Happening! The Beatles in the USA (1964), Salesman (1969), Gimme Shelter (1970), and Grey Gardens (1976).
This collection was introduced last 29th January at Barcelona, including the projection of 13 short films.
I wasn't sure that motorizing my mascara wand would be so revolutionary. But, I tried Oscillation by Lancome and it is the "Powermascara" that they claim. It can take weedy lashes to tree branch proportions in seconds and no wait and dry to re-coat or risk of clumping/flaking.
I've had the mascara for a couple of months now. Generally all mascaras seem to dry up a bit after 2-3 months, but this mascara is still as smooth as day one.
What is great, is that it gives you that dense, black and lush intensity at the root of the lash which really frames the eye.
Curl your lashes first, not after. Always start out at the base when applying mascara. Press the button and gently glide. It does the rest. One quick pass of the magic wand wraps and separates your lashes for a more natural look. Repeat or glide in a slower motion to watch the lashes grow and grow. Drama!....

Quick mascara tip: If you think that you have overdone it and you want to make the look more subtle. Just take a tissue wrapped firmly around your finger and bat your lashes on it while the mascara is still wet.






According to Regina Lynn at Wired magazine, it's all about sex-tech. These guys know how to interact, they understand multi-dimensional relationships, and they get things done. Kinky people, new tech, and the future of sex don't threaten them. They don't shock easily and and they know how to build it so you will come.....
Scientists and therapists alike claim that the brain is the most critical sexual organ; a geek's familiarity with fantasy arouses your mind.
www.reginalynn.com for more insight on what makes geeks so sexy.
Michael Cera and Jonah Hill and Christopher Mintz-Plasse in Superbad for the ultimate in Geek porn.





Bibi van der Velden was sponsored by Samsung LadyPhone. Which is one of the reasons why I was so interested to write about this show. 360Fashion has been a pioneer in mobile reporting for years and a laser show dedicated to the ladyphone is truly something we can admire. What would us girls do without our mobile phone??? But a classy lady phone is 1.000 times better!
My personal opinion on the jewellery collection by Bibi van der Velden is that some pieces, specially the one worn by Yfke Sturm, reminded me of the robot lady by Thierry Mugler back in the 90's. It is hard to outdo Thierry Mugler, if possible at all... However I did like the glass jewellery and the fabulous rhinestones make-up on one of the models. To be quit honest my favourite piece was not on the models at all, but on Bibi herself! Look at that bizar earpiece! I would like to try that on for size. My overall impression about the Bibi van der Velden collection is that Lady Gaga would definitely add these creations to her wardrobe repertoire.
With thanks to photographer Tony Newitt. Please click the "continue reading" button below this post to see the rest of the pictures.




I was expecting something special from And Beyond... and their presentation stole my heart, but there were two other shows by EnD & NON by Kim which caught my imagination. Jan Taminiau delivered the full package, gorgeous collection and a fabulous up to date presentation. We all feel that this collection brings him closer to international fame! Among other artistic presentations were Quoc Thang and Painted a m u s e.
All the footage which I shot during the AIFW 2010 is online on our 360FashionTV youtube channel. Here is a summary of all the shows which I visited:
Jan Taminiau ------------------------------------------ show part 1/part 2, interview
Painted a m u s e ----------------------------------- performance
Mattijs --------------------------------------------------- show, backstage
day 2:
Linda Valkeman ------------------------------------- show
Marloes Blaas --------------------------------------- show, designer interview
Elsien Gringhuis ------------------------------------ show
karssenberg/greidanus --------------------------- show
malousebastiaan ----------------------------------- show
Individuals by AMFI -------------------------------- show part 1/part 2
Quoc Thang ------------------------------------------- show
Mada van Gaans ------------------------------------ pictures soon online
Sacha Golden Heal Award ---------------------- part 1/part 2/part 3/part 4
day 3:
NON by Kim ------------------------------------------ video coming soon
Claes Iversen ----------------------------------------- show part 1/part 2, backstage part 1/part 2/part 3
And Beyond ------------------------------------------ performance part 1/part 2, designer interview
Super Trash ------------------------------------------ show, backstage part 1/part 2/part 3, chef interview
day 4:
END ---------------------------------------------------- show finale, designer interview, backstage
Michael Barnaart van Bergen ----------------- show part 1/part 2, backstage part 1/part 2, chef interview
Some cool blogs where AIFW 2010 was featured:
Team Peter Stigter - The one and only unmissable catwalk photographer in Holland.
Dutch Elle - Busy and somewhat confusing site, features show video's, pictures, guests etc.
Official AIFW Blog - Features all events with a few pictures.
Runway Passport - This one has very nice, long reviews of some shows.
A Shaded View on Fashion - Diane Pernet blog with international coverage by multiple people.
Team Peter Stigter launched a new idea @ AIFW 2010 called Streethearts. The project is basically a real time streetstyle blog with a rating system. Visitors of the fashion week could stick little hearts on their favourite outfit and the winner would get a printed poster at the end of the fashion week. I was also featured on the wall, in the upper right corner. So now you know who I am...

AIFW day 2 outfit:
Silk dress by Lena IVANOVA, body by Moschino Cheap & Chic, wool vest by H&M, vintage crocheted scarf, 2x layers of pantyhose, vintage shoes & bag
Kisses
Yelena Myshko
P.S. Catch me on Copenhagen Fashion Week from February 9th to 15th!!!
Wearing his designer digital tie, Hot Shot Robot, is a mean clean ladies machine. He’s dressed to the 9’s in the latest of technology and fashion, making a guest appearance on at the DLD10. Joanna Weidenmiller, from 360Fashion, caught up with him and asked him about fashion, mobile magazines, and technology.
Skunkfunk started off with a range of T-shirts, which sold like hot cakes at music festivals in the mid-nineties and by the year 2000 they were presenting their first collection of garments in several European cities, which coincided with the opening of their first store in Bilbao. Clearly, Spain is where it all started and where all their ranges can at present be found in shops in Madrid, Barcelona and other major cities in the country. By 2008, Skunkfunk, which had started as a family business, was available in countries throughout the world and the first store in New York City, in Manhattan's Lower East Side, was inaugurated. Their clothes are now in over 1,000 multi-brand stores worldwide.


So much for their great success story, let's look at the clothes, as that's what we are mostly here for. The first time I came across Skunkfunk in Madrid, a few years ago, I immediately had the impression that their garments were very new, different and, surprisingly in a way, wearable by all - by "all" I mean young or old, traditional or "funky". This is a brand that joins cultures and nationalities, combining design and functionality (see the above two photos, from their SS/10 collection). Their clothes are comfortable, very well finished and we can definitely say Skunkfunk do not follow trends set by others and that their outfits can be worn by a student in Paris or a professor in Munich, we can all find something to suit us in their collections. Their star color, ever since the brand's beginnings, has been green, often associated with unexpected colors. The clothes are made of durable materials and can rightly claim to break the rules imposed by fashion - they are both dynamic and functional...I am a great fan of theirs, in case you hadn't guessed yet...

Skunkfunk handbags, purses and wallets are not just pretty, they are always created so as to be functional. Zips on handbags open BOTH ways to allow you to hang your shoulderstrap without having to think first as to which would be the right way. Their underwear is pretty AND comfortable...more collections and info on future activities can be found in their website.







The event kicked off with food & drinks and everyone seemed to have a great time! The room was filled with chatter and a good vibe during the whole evening. The shoe designs, which were created by the Master of Fashion Design students @ Fashion Institute Arnhem, were presented on seemingly nude models on pedistals while the visitors had to look up to them. After a speach by the director of Sacha and Angelique Westerhof, the winner was announced... To find out who it was you should have a look at my video report. I will introduce you to all the participating masters of FIA Generation 11 and give you a general impression of how it felt to be at the Sacha Golden Heal Award. I hope you will enjoy the video's!
part 1
part 2
part 3
part 4
Interview with Lydia le Loux @ House of Orange
Lydia le Loux chef de cabine in action!
the show part 1
the show part 2
backstage right after the show
more backstage area
the collection backstage after the show
Part 4 with Angelique Westerhof from DFF, and the owner of the Sacha shoes brand.
Heather East // www.heathereast.com // www.slategraymedia.com
A talented photographer from the USA who came to Amsterdam to expand her horizon. Unfortunately I don't have all of her beautiful thoughts on fashion photography captured on my video. So I would like to quote something she said: "A model is a brush..." referring to fashion photography as an art and all the aspects of the picture as artists instruments.
Luci Suykerbuyk // yourfashionguider.blogspot.com // www.apemagazine.nl
I spotter this interesting lady at the photographers stand during the AMFI show. She is a stylist, blogger and journalist. Luci was working on a review of the new AMFI collection for Ape Magazine and I am very much looking forward to read up on her stuff when it's out.
Mylou Oord // www.mylouoord.com // It would be so nice... expo @ FOAM
This is one ambitious young photographer! Currently Mylou has her own photo exposition at the best Dutch photo museum. "It would be so nice" is a photo series featuring Dutch fashion icon Aynouk Tan.
Eva Roovers // www.evaroovers.com
Actually Eva spotted me. She wanted a picture of my outfit for a fashion website and I wanted to know more about her work. I think she has a quit unique style in art photography and an eye for contemporary styling.





United Bamboo and Gaultier invite a new level of green fashion. Doro Olowu spins haute Bohemian with emphasis on luxury. Toronto based designer Thieves by Sonja den Elzen uses subtle asymmetry for an urban organic aesthetic. http://www.thieves.ca
Can fashion design and nature co-exist? Going beyond social identity and broadening our field to the entire planet is slowly becoming a trend for the luxurious of heart.
Interview with Pernell Kusmus
Super Trash show from backstage view. Pernell Kusmus in action!
Young designers / participants.
Young designers / participants / announcement winner.
Event impression / interview with Headmaster at Fashion Institute Arnhem (masterclass of fashion design).




Each and every market a model enters is different. The culture dictates what people like to wear as much as the weather. In Sydney, there is no real winter season, so the money making seasons are in the summer months. The clearly shoot outdoors a lot as they have excellent weather year 'round, with studio shootings too of course. I'm not sure that they have a lot of "high fashion" as I have not seen anyone walking around like they do in New York. Maybe if you work in an office. I heard that Melbourne is more european in style, having trams and living inland more where it is cooler. I hope I get to go to Melbourne and see what it is like. Sydney is beautiful, I can't imagine other equally as beautiful places.
Download preview[2].pdf
Read this entry on Anina.net.




One of my favorite novels is being produced into a film. Water For Elephants, by Sara Gruen are coming to the big screen. Sean Penn, Robert Pattinson and Reese Witherspoon are rumored to star in the film.
This week in Pairs, Christian Dior Haute Couture was reminiscent of ring leaders, Gibson girls and side saddled ladies. With satin whips in hand, I floated into the sublime world of early 20th century circus, where women rule the ring.
Stylist extrodinaire, IT boy & editor/founder of MYKROMAG.
Sonny Groo http://www.sonnygroo.com/ MYKROMAG http://www.mykromag.com/
Jan Taminiau is a young Dutch fashion designer, a couturier to be precise. I was honoured to have an interview with him backstage after his fabulous opening show @ AIFW. We talked about his new collection and Anina Dress Up. Too bad his PR agent was waving at me that my time was up. I wish I had a few more minutes, but here’s at least a 3,5 minute! Enjoy!
Jan Taminiau had the honour of opening the 12th edition of Amsterdam International Fashion Week. The show was delayed because the huge amount of visitors who all had to be seated. An extra front row has been created at the foot of the original one. The place was crowded with all in black, glamorous visitors. When the waiting got too much, the show finally started! Amazing creatures ventured onto the catwalk and took on femme fatale poses at the end of the catwalk.
The collection was a real Jan Taminiau masterpiece, inspired by duality. Which is something that always comes through in his fabric use. Jan is famous for using raw materials next to luxury fabric. This year Jan used the handwoven Obi which is being traditionally made in China. Then he transformed the raugh material into something out of this world by embelising the surface with sequins. The silhouettes were in style of his previous work, however you could notice the growth of Jan’s designer skills.
My overall opinion is that this show had a serious WOW effect on everybody. If was a great idea to let this show be the opening of the fashion week. This is truly a collection which will stick in your memory and which you will probably see in the biggest magazines like VOGUE. Watch out for Jan Taminiau! He will take over the world before you know it!

Markets are not only a place where you can find good finds but also a way for small brands to reach customers. I spotted some good tech styles and some good quality hand made underwear. It reminded me of the zoo market in many ways where small brands have stalls and even small showrooms.
Read this entry on Anina.net.
Spunky Bruiser is a brand that jumped off the hangers as I walked through the Bondi Markets. I fell in love with the hand painted pacman purses. The collection is designed by a boyfriend and girlfriend team. They also had some hand embroidered jackets with asian influence that would sell all over the world. Every girl who dreams of tech should have a purse designed by Spunky Bruiser.
Read this entry on Anina.net.
I fell in love with this purse by Spunky Bruiser. I would have loved to buy it and wear it to my tech conferences. It would make Steve Gilmore laugh and raise many comments from the likes of Marc Canter. I'm sure Paolo V. and his wife would chuckle. It's funny how fashion can make you feel. There are items and colors that jump out at us reflecting our mood for the day. Every item we buy communicates pictorially our personalities. Fashion is the biggest tool to express yourself. I'd love this bag because it would help me communicate or give the image of tech and fashion.
Read this entry on Anina.net.
My friends celebrated the birthday of their friend by going to a secret beach and having a barbique. The view was of the harbor and the water calm. As the sun set we sang happy birthday to the birthday girl. How beautiful on your birthday to be surrounded by the beach, food, and friends.
Read this entry on Anina.net.
What is going on?! Android is not only taking over the fashion side but also car design. Android google is coming soon on phones. Would be a great campaign for google to use this kind of marketing.
Read this entry on Anina.net.
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