Adidas Brand Center Opening Beijing, China

Adidas opens it's largest store in the world in Sanlitun, Beijing, China. It is the first time Adidas has all it's brands under one roof. The ceremony took place with speeches, ribbon cutting ceremony with a basketball player from Washington, a fashion show, and the doors officially opened to the public at midnight. Adidas is an official sponsor of the Olympics for clothing, and inside the store they have an entire room dedicated to the games with large screen displays, shoes under glass, and interactive videos.