Adidas Brand Store miCoach Core skills Technology Beijing China

One of the highlights of the new adidas Brand Center is miCoach Core Skills, an interactive zone where customers can utilize innovative technologies that are normally only available in professional level sports facilities to personalize and enhance their sports training, performance and style. It offers the consumer the chance to amalgze their current level of performance and receive recommendations, tips and training techniques that will help them to further develop their core skills. Using miCOACH Core Skills technology, visitors to the adidas Brand Center will be guided by specially trained staff through a series me strength, speed, and balance tests. The miCoach Core Skills technology, similar to that used by pro athletes, will analyze the test results to assess users' core skill levels and provide them with specially tailored recommendations. Users receive a personalized report which enables them to benchmark themselves against other athletes and also contains suggestions.