Dreamandawake Exhibition in Gothenburg
Opening Thursday 7 pm
Olivedalsgatan 18
Gothenburg
Dreamandawake is a brand doing woman's fashion. Each dress in the collection has
been selected and redesigned in some way or another and turned from an old garment
into a new.
Dreamandawake is based on a great interest in old materials and the challenge of
transformation. The brand was founded early spring 2007 by Amanda Ericsson (stylist
& eco-fashion consultant) who today is responsible for the development and design of
the dresses as well as the company.
ENVIRONMENTAL IMPACT
The rawmaterial for the dresses are old dresses already produced for other purposes,
some might have been used, some not. Because of this no new material has to be
extracted from earth during their production whereby no pollution is caused during this
stage. The main environmental impact dreamandawake does is during transportation
which may be by sea, air. train, bus, car, bicycle depending on destination.
SOCIAL IMPACT
The tailors that are amending the dresses have been payed a fair sum per piece set
by the tailor him/herself. Dreamandawake does not work in strict seasons and there is
therefor no timepressure or demand of overtime on the tailors that are free to decide
themselves when to work. many of the changes are also made in the dreamandawake
studio in paris
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