September 2008 Archives

The new iPod Nano astonish...

 

Great Mr.Steve, you also noted market was asking for colors and here above your reply, congrats!  Apple as Uneeto (pro rata) realize the same people needs...  dig it?!

 

Milan, Italy September 26, 2008 MALIPARMI

"A volte ci chiediamo se la nostra consumatrice, o più semplicemente le persone che vedono i nostri prodotti in vetrina o sulle pagine dei giornali, percepiscano il mondo che abbiamo costruito dietro al marchio Malìparmi.
Un mondo realizzato con pochi ma essenziali elementi: una storia oramai consolidata, un team di donne entusiaste e di uomini concreti, un corretto equilibrio tra creatività ed organizzazione.
Mantenere viva la tradizione è il nostro segreto: guardare avanti ricordando la lezione importante del passato, usare nuove tecnologie per rielaborare vecchi segreti artigianali.
Unire, in armonia, l'unico e l'industriale. Non è nostro interesse imporre una visione unica del modo di vestire.
Vogliamo suggerire, dare delle possibilità alla donna che acquista i nostri prodotti di potersi identificare nelle nostre scelte. E completare con la propria personalità quello che noi abbiamo iniziato." states the website very formally.

Yet in fact Maliparmi displayed an innovative installation to communicate the brand's simplicity and balance. Maliparmi displayed wooden balances were hung with varying objects on them along with the clothing.

Strolling through the rooms of the Villa in it's Italian chic, each room was a different experience and experiment in sound, lighting, materials, and balance. The objects reflected the eco reminder, along with old bottles and hanging clothing with jewelry. It gave the opportunity to interact with it by touching the fabric of the garments. Bobbing after the lightest touch, it transported the viewer into a moment in time where everything is suspended. In the third room, several wooden podiums with light boxes two meters high. A dance performance of fashion and music followed. The light boxes helped to show the fragile quality, or transparency of the fabric. It seems that the Maliparmi in Milan is moving towards an experiential based approach to showing fashion and interacting with buyers and customers. Brand communication and product display unite for a moment in time and something remains when the viewer continues on their journey.

[](http://www.360fashion.net/tv/lookbookweb.mov)
lookbookweb.mov

[ ](http://www.360fashion.net/tv/dreamandawake.mov)
videoclip train
one of the first dreamandawake clip made in august 2007
midnight
at the train somewhere between ulan bataar and moscow
by lina scheynius and me amanda

Antonio Marras SS09 Milan