UPS Fashion & Design Contest 2008 Pitti Uomo Imagine, Florence, Italy

Free cycle - Free Mobility
is the layout-theme of the Pitti Uomo 74. To mark the occasion, UPS Fashion & Design Contest has set students from some of Italy's top fashion and design schools the challenge of interpreting the concept of free mobility. The budding designers were asked to create object, clothing and accessories that combine the concept of free mobility with distinctive elements of the UPS brand, culture and universe, offering their own personal take on a collection for UPS messengers.

The participants in the UPS Free Mobility Project study at UNIVERSITY OF FLORENCE SCHOOL OF ARCHITECTURE, DEGREE COURSE IN INDUSTRIAL DESIGN. Chair: Massimo Ruffilli.

Instituto Europeo di design -IED Moda Lab, Milano Director: Andrea Batilla.

Polimoda, Florence Dean: Linda Loppa.

School of Arts and Design - IUAV, Venice Chair: Marco de Michelis.