Interactive Video Ads Arrive on The iPhone

Rhythm NewMedia, a pioneer in mobile video advertising, announced a new iPhone video ad unit, which for the first time provides in-video interactivity. The iPhone's unique touch characteristics allowed Rhythm to overlay TV style ads with touchable buttons that activate a call, SMS, a website, a map of local dealers, or another video. Lincoln and Pepsi have signed up as the first advertisers for this new ad unit.

The first iPhone application to run these new ads is vSNAX Videos which are free high quality videos from more than 25 premium media partners. Short pre and post rolls - 5 to 30 seconds - are inserted dynamically, with individual frequency control. Lincoln and Pepsi are the first advertisers to use this revolutionary new ad unit and their ads are currently running on vSNAX.

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