January 2009 Archives

Constanze G. Gonzalez and Paul Scherer are the creative force behind the Berlin-based fashion label Scherer Gonzalez, founded in 2004.

The show was a mix of fairy tale nymph creatures fresh out of the forest, with the models wearing headdresses a mile high with flowers, twigs, and hair woven in between.

This was the first show in a long time where models were instructed to have fun and "act" out as if on a photo shoot at the end of the runway. This definitely pleased the photographers and was a change from the other fashion straight runway shows of today. The models clearly enjoyed each look as they paraded along the runway, glancing arrogantly in mirrors, hiding behind fluttering fans, winking, smirking, and flirting with the cameras.



Check out 360Fashion member, Sonny Vandevelde's coverage here.

360 Fashion speaks with Gregor Clemens about his work, the passion behind his work, in particular the extravagant diamond dress, and about the relationship between technology and fashion.

One of the most innovative and top fashion shows of the Berlin Fashion Week, H. Xan Koca is hot with metallics, stripes, interesting sleeves, and black and white.

The initiation of the winter collection are a selected few digital-portrait-paintings of the contemporary history.

The view of folded fabrics, asymmetric drape, round ample forms are well translated to the present and linked further. He says, "I'm feeling like an archaeologist searchin beautiful elements of the history, to create my own story."

The silhouettes are physical and flattering. On the one side, the slides are clear and concret, on the other they can only be guessed. Clearly dominated, by classic high-end solids coupled with natural contrasts, that leads an orientation in the avantgard.

PREMIUM SYMPOSIUM

For the Fall | Winter 2009 | 2010 PREMIUM SYMPOSIUM host Anita Tillmann invites a set of high profile guests from the denim world. Elio Fiorucci, godfather of the infamous paninaro-style talks about his latest project LOVE THERAPY, Oliver Saunders, commercial wizard at French cult denim label APRIL77 explains the culture of the niche market and Hans Weber, CEO of CITY JEANS Berlin answers questions from a retail point of view. Others speakers are Thorsten Link, chief executive officer DIESEL Germany and Giorgio Presca, president of VF Jeanswear International.

Read this entry on Tjarda | MODEL MANAGEMENT.

Official Amsterdam International Fashion Week Opening
NS Central Station Amsterdam
January 24th, starting 10AM


The Amsterdam Fashion Week opened up at Central Station with a photoshoot in the main hall. The idea behind this public event was transforming backstage into frontstage, making fashion week accessible for everybody. The front row was occupied by a sea of photographers, reporters, NS personelle and travellers who stopped by to see what was going on while policemen were observing the crowd from a distance. Besides someone screaming: "Dead animals! Dead animals! Murderers!" as a responce to a model who was wearing a furcoat, the happeing went on quit peaceful. For someone who is not formiliar with the hectic backstage life at a professional photoshoot, this event might have looked crazy. Which was enhanced by the media who were running around with huge camera's, hysterically snapping pictures of everything they see.

I was charmed by the lovely models who were doing a great job at the photoshoot. There were several outfit changes but this one special outfit caught my attention. The model was wearing a gorgeous red sparcly dress with a NS pillbox hat. If only all NS conductors looked like that, it would make travelling in Holland so much more attractive!!!

Besdides the public photoshoot there was photo exhibition going on, which is available for all NS travellers. It features catwalk pictures from the previous fashion weeks. These pictures will stay there all through fashion week. I interviewed Sharon, who works for the NS, about what she thought of the exhibition and she replied that the NS should keep it like that! I agree.

AIFW Model Hunt was sceduled after the photoshoot. In between I decided to act like I was one of the regular travellers. I sat down next to the area where all the professionals were preparing the model casting and looked into the fashion week newspaper. At some point I got into a conversation with a traveller who had no idea about what was going on. Just a few minutes before I interviewed him the model from the photoshoot was photographed again just a few meters away from me by some reporter. How can you miss that?

 

The Model Hunt headquarters were set up behind large glass windows at train way 2b. So that all everybody could see what was going on. You were also free to walk in and experience the backstage hasety for yourself. Once in a while a model scout would walk in with a girl+mom. Then a House of Orange scout would explain to them what the plan was. The girls were made up and photographed by professionals at the spot. Then their best pictures were put on the wall for all to see.

My overall impression of these public events is a positive one. I think it's good when the elitairy attitude of fashion events is put aside to give regular people more insight into what's going on. I think there should be more of such events in the future!

27th January- 1st of February
afternoons
13 rue ternaux, 75011, paris

From Tuesday the 27th of January until Sunday the 1st of February, Dreamandawake will move into MYCROFT GALLERY for an open workshop.

Welcome to pass by and see how the dresses are changed or have a flick through our newly released book "Dream & Awake". Photos from the serie "ENCORE" by Daniele Ratti will also be exposed.

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