Recently released by Luxury Society is a discussion on Who can bring the luxury industry up to digital speed? It was a tantalizing topic we could not refuse as at 360Fashion we are pioneers in the digital space since 2005, launching such professionals as Imran Amed's, The Business of Fashion website on 360Fashion Network. Imran Amed has since moved on to be partner in Luxury Society, and excellent social networking site geared towards the Luxury Fashion Sector.
Luxury Society polled it's members to find out how they felt about the digital space and their digital prowess and returned the exciting results of:
"Recruitment Revolution: Our members are far more likely to seek new career opportunities using social media, than using traditional channels like conventional job advertisements. But up until now, most luxury companies have shied away from this.Some of the problems that many companies face is the mentality of the past and insecurity of how to progress online into the future. Many clients say that paper invitations, store-only distribution, and the mobile phone is only for calling when approached with the idea to move into a digital arena. How can the fashion industry evolve or even hire a person when they do not understand for their own company what assets they need and how to use them?The Digital Imperative: Brands recognise they need digital experts who can bring a deeper understanding of the opportunities and risks of the digital revolution currently engulfing the industry, but they are struggling to find the digital talent they need and are missing opportunities to nurture digital expertise across the organization.
Prepared, but Under-trained: While professionals feel ready to face the rapid changes sweeping the sector, they are very unsatisfied with the training they receive from their companies. They often seem to be upskilling themselves instead."
"Everyone" knows that you need a blog, facebook page, and twitter which is very different from 2005 when 360Fashion launched and no one even knew what a blog was--let alone how to mobile report from a cellphone.

Image by See-ming Lee 李思明 SML via Flickr
Blogger, a closed but free platform, seems to be the fashion industry's technology of choice without understanding that the data is locked into the google system, and is not an open platform where you can move your data out when technology evolves. Many model agencies will have a big surprise when technology evolves to move with it on old platforms.
Twitter, embraced by fashion culture and fashion brands as the new "white pages" listing often do not post relevant information linking onward to interesting reads, but rather talk about their lunch, or from a perspective where the reader is assumed to be next to the 160 character typer--often not the case.
Facebook is being abandoned by generation Y and taken over by generation X who are playing games such as Farmland it is assumed? Brands republish, regurgitate, and re design their facebook pages with the same information available everywhere on the web--and is it leading to sales all this interactivity? No, because they do not have an e-commerce web store.
What is a brand to do when searching for a digital professional to navigate this topography and not end up in the digitally rejected pool? How to find a platform for mobile that works in every mobile phone?
Image via Wikipedia
How to harness your social media friends to promote and sell your products on facebook? How to take advantage of creating live streaming online and turn it into a sale? We think that 360Fashion has the answer and in reading Luxury Society's Advice we are sure we are on the right track in creating an integrated media strategy for any brand.








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