A new limited edition EVIAN PAUL SMITH bottle will be shown to the world. It will be available in the best restaurants, hotels, concept stores and wellness centers as of the 1st of November 2009. www.paulsmithforevian.evian.com
STRAF Hotel & Bar hosted the launch event as their venue has built strong and solid ties with the design and art world. Within its walls, art exhibitions, live projects and presentations as well as live music come to life. www.straf.it
The Detox Evian Mocktails were served to guests, delightful non-alcoholic cocktails that combine both fruits and vegetables always prepared with a base of Evian water, guaranteeing the hydrating and healthy benefits of Evian, without sacrificing the pleasure.
Special Guest will be Mr. BRUNO TOSI, Grand Officer of the Italian Republic and President of the Association Premio "Una Vita Nella Musica: ARTUR RUBINSTEIN". Mr TOSI will celebrate the "Honour Plate" he recently received from the President of the Italian Republic for his contribution to the venerable thrity-year institution that will take place in Venice.
Stars hitting the scene such as Destiny Child's, Michelle Williams, EVIAN and BADOIT are also teaming up to be partners to the great event Premio "Una Vita Nella Musica: ARTUR RUBINSTEIN" that will take place the 12th December 2009 at the La Fenice Theatre in Venice. On this occasion, the Maestro DANIEL BARENBOIM will be awarded and will give a special performance to all the attending guests. Evian has a great history with Fashion.
After the pure lines of the 'Prêt-a-Porter' Evian Jean Paul Gaultier limited edition, Evian has partnered with Baccarat to give life to a collection of five unique and exclusive Haute Couture creations, imagined by Jean Paul Gaultier.
The creator has designed 5 unique bottles enveloped in sparkling crystal, whose transparency is a reminder of the essential quality of Evian natural mineral water: purity.
Bubble bottle, Droplet bottle, Cristal Tray bottle, Reflection bottle and Source bottle: 5 unique works of art reflecting the incomparable know-how of the craftsmen of the Baccarat House.
The bottles of the Evian Haute Couture collection by Jean Paul Gaultier has been on display in prestigious locations in capital cities around the world: London, Tokyo, Shanghai,NewYork, Moscow, Dubai, Melbourne and Paris!
These unique creations can be admired a very last time at colette from 16 till 21 March,
then at the Baccarat House from 24 till 30 March, before being eventually auctioned on April 7th at Artcurial.
During an exceptional sale for the benefit of the agreement RAMSAR convention whose work to preserve wetlands around the world has been supported by Evian for the past 10 years.
With the recent explosion of mobile advertising, internet advertising, it's nice to take it offline and give some support to creative industries. Evian represents water, purity, and all the things we dream of when we think about going into nature. The sand from the Evian sand dunes in France, show how soft the sand is that they melt their bottles. This softness of the white sand seems complimented by the bright pink of the brand labeling. With a touch of blue, you have the perfect outfit for the elegant women. It would be interesting to see an entire collection of Evian clothing, and what that would do to enforce the brand status. Would the designers use and reuse the logo throughout the collection, or would it transcend into soft versions of the colors and basic clothing? Who is the Evian woman? It is interesting to see how a brand expands and begins to support the customer's lifestyle. The emergence of a new fashion brand? The Evian Collection?
The Press Release:
To create a lasting visual impression, Evian has partnered with Viridis Luxe to create original wears for the "Evian Girls." The Evian Girls, a favored presence in the Bryant Park tents this past February, will be draped in chic two-toned dresses of "Evian pink" and hot pink, with a plunging neckline held in place by braided straps that flow down the back. These gowns will be crafted from a combination of braided hemp satin and bamboo cotton. The Evian Pink dresses set the tone for the models' overall look, as they inspired the hot pink heel of shoes they will be donning, as well as the deep rose colored lipstick used on the women's lips.
Because no great outfit is complete without a fabulous pair of shoes, designer Gracienne Myers created custom-designed high heels with exclusively designed fabric emblazoned with Evian labels for the Evian Girls. The folds of the elegant Viridis Luxe gowns cascade down to give way to these unique pink, blue and white pumps, giving the outfit an authentic Evian feel. The shoes will be delivered to the Mercedes-Benz Fashion tents in luxury, transparent shoe storage boxes from a collection Myers recently produced, called "Clearly Glam," made from 100% recycled PET. Evian plastic bottles are also made of PET, with the brand's most popular bottle sizes, the 1 L and 750 mL, containing 25% post-consumer recycled PET.
