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International topmodel Lonneke Engel has been asked to be the ambassador of the Green Fashion Competition. In this video she explains why she decided to join this cause and that she is very proud to be a part of it. If you ask her everybody should enter into this competition because you have amazing chances.

Besides the many financial prizes with 25.000 euro’s promissed to the winner, the selected teams will receive business workshops how to make their brand succesful. Because the competition is all about mixing eco with profit! This is a very powerful message and a great opportunity for emerging designers in this time of crisis. Things need to change! People need to start thinking about innovative design with regard to planet, people and animals. But also turn this switch in their heads, because money needs to be made more than ever! In a country where artists are afraid that their funding will be cut because of the new government, it is quit special to have a chance to win so much money and knowledge!

360Fashion will be closely watching this competition unfold. And secretly preparing to participate with our own special project!

Amsterdam International Fashion Week (AIFW) and the Dutch ministry of Agriculture, Nature and Food Quality (LNV) have launched a competition in token of the international Year of Biodiversity; The Green Fashion Competition. The Green Fashion Competition is a competition for entrepreneurs in the fashion industry, for individuals (and teams) with a vision of what the future of fashion should look like. The aim of the competition is to find the talented entrepreneurs in the industry who aim to create a fashion business while sustaining biodiversity.

Biodiversity is a term often foreign to those not interested in plants and agriculture. Yet biodiversity is ‘all around us’ and plays a much more important role than most people think. ‘Bio’ means life, and ‘diversity’ means variation.

Biodiversity can therefore be described as the variation of all kinds of life, which together create a balance in nature. Biodiversity covers all of the world’s ecosystems; from the smallest insect to the largest mammal and from microscopic plants to the tallest trees. It includes life on land, in she sky and in the sea. It is the totality of all life together which form ‘biodiversity’.

Biodiversity creates clean water, fertile grounds and a stable climate. It also produces food and building materials for residencies, clothing, fuel and medication.

Mankind’s consumption of raw materials and modern production techniques are having an extremely destructive effect on the world’s biodiversity. Examples of this are the unaccountable amounts of water wasted in many production techniques, the chemicals used in dyes and other treatments that pollute the environment, and the extent to which large scale agriculture (eg cotton fields) destroy habitats.

The Green Fashion Competition aims to create the foundation for a fashion industry that is produced in a manner wherein biodiversity is preserved. The only way in which this can be done is when entrepreneurs are able to find a balance between the economical, ecological and social impact of their ideas; a balance between People, Planet and Profit. The Green Fashion Competition will provide the entrepreneurial talents within the Dutch fashion industry with coaching, support, an international platform and sizeable financial aid for launching their ideas.

Our first pick from the fashion conscious contributors to ‘Life in a Day’ project by Ridley Scott and Kevin Macdonald. This entry is about fashion editor & stylist Stevie Wilson who made a how-to video about using your wardrobe. She shows us the trends which she follows and talks about how we can use them through the day to create different looks, from work to a night out using the same garments. Stevie also takes the time to answer the 3 questions asked by Kevin Macdonald for the Life in a Day project.

An experienced, “with a twist” writer of fashion/beauty/ lifestyle, profiles, and fitness for regional, national and online magazines, Stevie Wilson’s writing persona ranges from “girl-talk” to authoritative. Her low-key yet incisive interviewing skill allows the subject to reveal the real person behind the image. Bestselling fiction writer, Lisa Glatt, stated that Stevie Wilson is a “gifted interviewer”. Celebrity events have a “you are there” presentation.

Stevie Wilson pioneered the “marriage” of the Web with traditional retail, by organizing online community events at Saks Fifth Avenue, Barneys, Bloomingdales and Sephora stores.

As US Bureau Chief (2004-2005), Wilson launched Lucire, a leading fashion website, into print: hiring/supervising 10 writers; creating editorial calendar and more.

Formerly, Stevie was fashion editor for Orange Coast Magazine and executive editor for Fashiontribes.com. She is the creator of L.A. Story, a lifestyle blog covering West Coast fashion, beauty special events and profiles as well as a prolific freelance writer and savvy marketing consultant.

Visit her website! http://www.steviewilsonla.com/

Soon after the first promotional video appeared, the ‘Life in a Day’ channel released video’s by professionals who were involved in the project. Like this one about the inspiration behind the project by Kevin Macdonald. I found this to be a rather fascinating! I knew the Nazi’s and the Communists had their intelligence agencies spying on people, but the Mass Observation Archive seemed to have been generated out of volunteer contributions. They asked people to keep a diary of their everyday life and received information which otherwise would have been lost. Because history books bends the truth and paints a story which is preferred by the people in power at that time.

Never before has their been such an opportunity to make people all over the world contribute to an archive that presents a moment in history. Which makes ‘Life in a Day’ a truly unique and amazing project, which will capture the world today for generations to come. And quit possibly will kick start change in the way the movie industry works. It is fascinating to think about what this movie will mean to the future. All I can say for sure is that I am proud to have been a part of this experiment and am looking forward to the premiere!

Life In A Day is a historic global experiment to create the world’s largest user-generated feature film: a documentary, shot in a single day, by regular people. On July 24, we had 24 hours to capture a glimpse of our life on camera. During the following 7 days we had the chance to upload our videos and submit them to Life in a Day through their YouTube account. The deadline was set on 23:59 of 31st of July. Now the selection process has started! The most compelling and distinctive footage will be edited into an experimental documentary film, executive produced by Ridley Scott and directed by Kevin Macdonald.

360Fashion reporter Yelena Myshko has been following the Life in a Day project on YouTube since the first promotional video appeared on July 6th. She participated in this historical event by filming a fashion/art performance which she played out with her friends in her studio on July 24th. All through the day Yelena was filming short clips of her activities. The performance itself was live streamed through the 360Fashion facebook application. To see all video’s simply click at ‘shows’ and scroll back to earlier entries.

Film Director and Video Artist Kenzo Digital releases his latest short film starring designers Dee & Ricky commissioned by Casio/G-Shock to launch the latest G-Shock watch designed by Dee & Ricky. An homage to 8-bit video game culture and Kung-Fu movies, “Super Ultra Kara-tay” finds fashion’s latest phenomenon Dee & Ricky as Kung-Fu students who must defend their Lego Shaolin temple against a nefarious villain and his swarm of ninja assassins. “Super Ultra Kara-tay” is an original and innovative new short film that fuses stop motion animation, martial arts, original music production, and Legos in a unique process that has never been done before.

TEDtalksDirector — May 25, 2010 — http://www.ted.com Copyright law’s grip on film, music and software barely touches the fashion industry … and fashion benefits in both innovation and sales, says Johanna Blakley. At TEDxUSC 2010, she talks about what all creative industries can learn from fashion’s free culture.

Wearing his designer digital tie, Hot Shot Robot, is a mean clean ladies machine. He’s dressed to the 9’s in the latest of technology and fashion, making a guest appearance on at the DLD10. Joanna Weidenmiller, from 360Fashion, caught up with him and asked him about fashion, mobile magazines, and technology.

Anina.net featured in Techcrunch&utm_content=Google+Reader):

“Anina was in the middle of pitching [Michael] Arrington on her new mobile app. It’s called Anina Dress-Up and, as the name hints, it allows teenage girls to dress up Anina in various outfits, and pervy men to do the exact reverse. Fun for all the family. The app is available as a free download, but each item of clothing - right down to the underwear - is a replica of a real garment that can be purchased through a mobile store…”

Video of Japan’s National Institute of Advanced Industrial Science and Technology’s HRP-4C, a walking, talking, expressing, life size, female robot.